Evolve Technology Forges Technology Partnership with Atlanta’s Illuminarium Providing Equipment Lease Financing
(June 23rd, 2021) – Orlando-based Evolve Technology, which provides an extensive range of customized video rental, leasing, sales and training solutions, has partnered with Illuminarium Experiences to support the technology needs of the first Illuminarium venue as it launches in Atlanta in July.
Through its Live Lease program Evolve has provided Illuminarium with technical expertise and guidance on equipment selection, lease financing for a large complement of laser projectors and media servers, and consultation with the integrator on the install. Evolve will also open Evolve CX, a customer experience center and technology playground for the live event industry, adjacent to Illuminarium.
Illuminarium Experiences is a digitally-delivered, global experiential entertainment brand, which creates, produces, markets and manages immersive entertainment spectacles. It combines traditional motion picture production techniques with Virtual Reality to enable visitors to view real-world, filmed content in a 360º environment without wearable hardware of any kind.
The first Illuminarium venue is slated to open in downtown Atlanta in July with the debut spectacle, “WILD: Safari Experience.” It showcases Africa’s most exotic animals captured by 240º native field of view custom camera arrays that transport visitors to the animals’ natural habitats. “WILD” will be followed in early 2022 by “Spacewalk,” a mind-blowing journey through the solar system from the moon and planets to comets and the stellar nebula.
“Evolve has joined forces with Illuminarium as a true partner in meeting its technology needs as the first venue of its kind opens in Atlanta,” says Bob Daniels, Director of Leasing and Distribution at Evolve Technology. Additional Illuminariums are on tap for Las Vegas and Miami later this year.
“Through Evolve Lease and our Live Lease program, we’re excited to offer Illuminarium an attractive alternative to buying equipment,” he explains. “It’s a great option for any customer with large capital expense requirements who wants to ensure that its equipment investment remains up to date as technology develops and changes.”
Evolve Lease provided financing for 23 Panasonic PT-RQ50K and 30 PT-RQ32K laser projectors, which deliver vibrant and powerful visuals for an immersive audience experience. Evolve CX rotated the lenses on all of the projectors before the install. Financing was also furnished for 16 disguise vx 4 media servers, systems also optimized for immersive environments.
In addition, Evolve built Evolve CX, the company’s customer experience center offering solutions for virtual production, adjacent to Illuminarium. “Evolve CX is a place for members of the industry to experiment, learn and utilize new technology to land projects and later execute those projects,” says Brian Macauto, Director of Facilities and Business Development at Evolve CX. “Creative teams can come in and learn about the technology, test and develop content, do customer demos, then rent the space to produce their movie, TV and corporate projects with Evolve providing technical support. They might even consider building a similar facility of their own with Evolve consulting on the design and equipment.”
Evolve CX boasts a virtual production studio outfitted with a 50 x 12-foot curved 1.9mm LED videowall backdrop by Evolve, Brompton video processing, Mo-Sys camera tracking and disguise media servers with Unreal Engine. A separate xR studio for immersive production features right-angled 12 x 12-foot 1.9mm LED videowalls by Evolve and a ROE LED floor.
Evolve CX also plans to offer Evolve Academy training classes for all of the products used in the space, including LED displays, disguise media servers, Unreal Engine and other gear facilitating virtual and immersive production.
Evolve’s unique technology partnership with Illuminarium ensures that the venue opens with leading-edge equipment delivering spectacular visuals for visitors and also serves as a destination for the live event industry to gain hands-on experience with new technology at Evolve CX.
About Evolve Technology
A comprehensive live event resource, Evolve is the go-to company for bringing video experiences to life. Evolve provides clients with an extensive range of customized video solutions through Evolve Rent, Evolve Lease and Evolve Training. Partnering with Evolve assures clients of getting the gear they need to put on a show in addition to direct access to a knowledgeable team that does all of the equipment research, training and quality assurance required. www.evolvemediagroup.com